Whelan makes early exit from Telegraph Group
Telegraph Group sales director Andy Whelan has left after just nine weeks by ‘mutual consent’. He has been replaced by Matthew Watkins, advertisement sales director at The Times.
Telegraph Group sales director Andy Whelan has left after just nine weeks by ‘mutual consent’. He has been replaced by Matthew Watkins, advertisement sales director at The Times.
Newcastle United FC has confirmed that it has received an offer for president John Hall’s 28.5 per cent stake in the club.
As Guy Phillipson points out, there may be an increase in e-tail spending, but too many retailers are still failing to replicate the high-street experience online (MW July 14). As retailers spend millions designing shop layouts to entice consumers to enter and spend, so a website must create an emotional engagement with consumers through persuasive […]
Reckitt-Benckiser is to sponsor ITV soap Emmerdale in a 12-month deal thought to be worth £10m. It is understood that RB will use the sponsorship to showcase a number of its brands on a rotational basis. Its portfolio includes Mr Sheen, Finish, Dettol and Lemsip, but which brands will be featured remains a closely guarded […]
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.