Car-sharing app Uber is hoping to shake off perceptions of the service as the ‘saviour of a night’ to show how it can be used for commuting, travelling to the aiport or heading to the shops with its first big above-the-line campaign.
Making the transition from disruptor to viable long-term business is not easy but in order to stand the test of time brands must continually evolve and take risks while staying true to the values that made them a success in the first place.
Food delivery service Deliveroo has unveiled a colourful rebrand as it aims to improve its public perception and stand out on the global stage.
We arm you with all the numbers you need to tackle the week ahead.
Some of the UK’s most illustrious marketers give their views on the value of personalisation and how brands can balance it with a privacy-first approach.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As brands and charities address the impact of the cost of living crunch on their partnerships, Shelter, HSBC, Boots and Samaritans explain how they are adapting to cope with the crisis.