‘All up for grabs’: Which brands will dominate the no and low alcohol market?
In an increasingly cost-conscious consumer environment, there could be an opportunity for private label brands to take share in the no and low alcohol sector, say analysts. But they’ll have to fight off rising competition from both alcohol giants and independent brands alike.
The no and low alcohol sector has expanded rapidly in recent years, boosted by trends like Dry January, as well as an overall decline in the amount of alcohol people are drinking. Analysts say share in the market remains there for the taking, with big alcohol companies, independent specialist brands and even private labels all attempting to get in on the game.
As of 2022, the sector accounts for 1% of beer, wine and spirit sales in Europe, according to FMCG insights firm Circana (formerly known as IRI).