Whitbread is to review its &£40m roster of media agencies in order to cut costs. Whitbread uses Austin West Media, Starcom UK and OMD Media across its portfolio of brands, including Brewers Fayre, Beefeater, TGI Friday’s, Premier Travel Inn and David Lloyd Leisure.
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On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.