Rising inflation and pressures on consumer spending means 2023 is shaping up to be a very difficult year for businesses. Budgets are tightening and marketers are having to work hard to prove their function is worth investing in.
Household appliances business Arçelik is no different. The white goods company is seeing costs continue to rise for energy and materials, as well as a more cost-conscious consumer. Operating in 150 countries around the world, the Turkish-headquartered business owns popular brands including Beko and Grundig, with Beko being one of the top three large appliance brands in Europe.