Who are the fans watching the Rugby World Cup? Profile #3: ‘Rugby Elites’

Marketing Week and Experian have identified four types of Rugby World Cup fan, revealing the interests most likely to be shared by consumers buying tickets and engaging with the England 2015 tournament.

‘Rugby Elite’ is the third of four fan profiles created by Marketing Week and Experian using the data company’s AudienceView research tool, combining demographic data with website browsing behaviour to demonstrate the brand and product categories Rugby World Cup ticket buyers are actively interested in.

This group predominantly consists of men and women aged 55+ in prestige positions with high incomes over £55,000 per year. While they often travel for business, they also like to travel to watch sporting events and go on cruises. Besides watching rugby and playing a spot of golf, they enjoy yachting and horse racing.

For all Marketing Week’s analysis on the marketing around Rugby World Cup 2015, visit our dedicated event page.

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