Tom Malleschitz, Chief Marketing Officer at Three UK, was on the Content Marketing stage at the Festival of Marketing discussing how brands can embrace the rise of user-generated content and use it to their advantage.
The Government is changing how its spends money on marketing, moving to a single marcomms budget and considering changing its structure so that marketers work in hubs rather than single teams responsible for one department.
The Co-Op has opted for an emotive TV ad, opposed to the ‘glitz and glamour’ of its rivals, as it aims to become the UK’s number one convenience retailer over Christmas.
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Embarking on organisational change means being willing to challenge yourself and others, and leading people through uncertainty with courage.
With A Level results being awarded to aspiring young marketers this week, long-running research from Nottingham Trent University has explored the shared characteristics of students embarking on marketing degrees.