It would seem that sportswear manufacturer Nike isn’t bothered about a backlash from the “No Logo generation”. Allegations about the sweatshops used to make Nike clothing were obviously of little concern to Scholz & Friends Stockholm. The firm designed a print ad with the strapline “Nike endorses effort, Nike lives in the sweat” to run in a Swedish fashion magazine. Now the Diary isn’t sure, but it imagines that of all those working for Nike, the ones living in sweat are a long way away from the marketing department.
By introducing brand-focused TV advertising into its marketing mix, online florist Bloom & Wild has recorded significant improvements in awareness, consideration, and even in its share of search.
The collapse of the breakaway European league was a failure to understand the needs and wants of a market.
With outdoor dining resuming in April, restaurant brands’ media, brand and purchase metrics all appear to have benefited from consumer anticipation.
What are the benefits of adopting a test-and-learn mindset and how can it be done effectively?