Who sweats for Nike?

It would seem that sportswear manufacturer Nike isn’t bothered about a backlash from the “No Logo generation”. Allegations about the sweatshops used to make Nike clothing were obviously of little concern to Scholz & Friends Stockholm. The firm designed a print ad with the strapline “Nike endorses effort, Nike lives in the sweat” to run in a Swedish fashion magazine. Now the Diary isn’t sure, but it imagines that of all those working for Nike, the ones living in sweat are a long way away from the marketing department.

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