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How to embrace creativity in the programmatic age
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What brands can learn from election polling failures
Sarah VizardWith polling experts blaming “unrepresentative” samples for polls failing to predict the Conservatives would win the 2015 general election, should brands be concerned that their own data could be skewed?
Marketing budgets and good growth: Your Marketing Week
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Competition watchdog ‘unlikely’ to find supermarket loyalty pricing is misleading consumers
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‘Less self-indulgent’: Oatly’s CEO says advertising will refocus on ‘substance’
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The Week in Tech: Google cookies, AI perceptions, Meta and Tesla
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