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Instagram: Competing with TV or complementing it?
Sarah VizardInstagram continues to pitch itself to brands and agencies as a complement to TV campaigns but with its cheaper prices and more personalised offering experts believe it could steal ad dollars, as long as brands understand its points of difference.
How to embrace creativity in the programmatic age
Maeve HoseaBoth brand and agency experts debate how programmatic approaches in the advertising space might unlock creative opportunities and what future doors that might open. Is creativity in the programmatic sphere the next Holy Grail for an industry set on connecting with the right consumer at the right place and time?
What brands can learn from election polling failures
Sarah VizardWith polling experts blaming “unrepresentative” samples for polls failing to predict the Conservatives would win the 2015 general election, should brands be concerned that their own data could be skewed?
UK ad spend hits £36.6bn in 2023 amid real terms contraction
Molly InnesWhile the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Lego brand director: Purpose drives pricing power
Niamh CarrollInclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Nationwide: Marketers should stop framing advertising as an investment
Grace GollaschMarketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Retail media spend up 12% in 2023 as digital landscape shifts
Molly InnesOverall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.