As we all know, award ceremonies are cheesy affairs. But there cannot be many which can claim to really be about cheese, apart from perhaps, The British Cheese Awards.
The Diary can reveal that cheesemakers all over the country will be hanging on to their gorgonzolas in anticipation on September 23.
They will no doubt be hoping to be able to make eye-wateringly whiffy acceptance speeches.
However, it will not only be cheesemakers competing for a gong; one award will go to a journalist of cheese.
But before you rush off to the postbox to send in your nomination for the humble Diary, well known for its odiferous ramblings, judges are looking for The Best Article Profiling British Cheese.
There is nothing like a bit of pen and ink to cause a stink.