Who’s who at Nokia


Stephen Elop
Chief executive

When Elop joined Nokia in September last year, he became the first non-Finn to lead the company following the departure of veterans chief executive Olli-Pekka Kallasvuo and executive vice-president Anssi Vanjoki.

Elop has made core decisions such as reducing resources dedicated to its in-house Ovi app store and the Meego operating system. He has also recognised a need to cut product development time by a third – a lesson learned when the company failed to follow up Apple’s iPhone debut in 2007.


Jerri DeVard
Executive vice-president and chief marketing officer

Appointed in January 2011, DeVard is responsible for all of Nokia’s marketing, brand management, communications and selected industry collaboration activities. DeVard has previously worked with brands such as Verizon, Citigroup, Revlon, Harrah’s and Pillsbury. She joined from New York-based DeVard Marketing Group.


Charmaine Eggberry
Senior vice-president of marketing and marketplace activation

Eggberry leads strategic planning and activation, consumer communications, regional marketing and regional communications.
Prior to joining Nokia in 2010, she was vice-president and managing director for EMEA at BlackBerry parent company RIM. Before that she worked in various positions at Lucent Technologies. She studied global marketing at Wharton Business School, holds an MBA and is a board trustee of the Marketing Academy.

John Nichols

John Nichols
Director of marketing UK and Ireland

Nichols joined Nokia in December 2009 and was appointed to his current role in December 2010. Previous roles include head of retail marketing at drinks retailer Oddbins and head of commercial marketing at Woolworths.


Craig Hepburn
Global director of digital

Hepburn joined Nokia from Open Text, where as director of social media strategy he advised organisations such as SAP, RIM, T-Mobile, Novartis, Motorola and the Canadian government. Previously, he headed the global ecommerce and digital marketing strategy for STA Travel.


Adam Johnson
UK and Ireland head of brand and campaigns

Leads marketing campaigns and manages brand-led activities such as sponsorships and brand partnerships. He joined in January 2011 from Nokia Australia, where he was senior marketing manager. Johnson was previously an account director at George Patterson/Young & Rubicam in Sydney.


Steven Overman
Vice-president of marketing creation

Overman joined Nokia in early 2010. Previously he was head of strategy for IPG Team Nokia, a coalition of global creative agencies within the Interpublic Group. He was instrumental in launching the Nokia Nseries range of multimedia mobiles and also worked with brands such as UPS, HP, Microsoft and Ericsson.


Learn from your customers

Marketing Week

Linking customer experience with profitability (MW 3 November) demands “bigger picture” thinking because when you talk to customers about what really matters to them you tend to get responses surrounding price and offers. However, this research can highlight true opportunities. One of the nuggets uncovered by our customer insight programme was that we should extend […]


    Leave a comment