Why 2016 will be virtual reality’s breakthrough year
With virtual reality set to become a $1bn industry in 2016 marketers are switching on to the technology as the next big content marketing medium.
With virtual reality set to become a $1bn industry in 2016 marketers are switching on to the technology as the next big content marketing medium.
The digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.
Virtual reality is set to become widely available to consumers over the coming months with launches from Oculus Rift and HTC. Marketers who use the technology need to ensure it is more than a gimmick and there are already brands doing just that
While lounging on a sunbed at the hotel before booking your holiday might have sounded a bit farfetched in the past, it’s now a (virtual) reality. Thomas Cook and Thomson tell Marketing Week how technology is helping travel agents to evolve.
TikTok is working with ParalympicsGB to raise awareness of the games and inspire future athletes by reaching new audiences.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the growth of Guinness 0.0 and the marketing strategy that has driven its success to Nuby becoming the first baby brand to secure a title sponsorship in English football, it’s been a busy week. Here is my take.
Simon Groves joins Barclays after almost 25 years working at O2, and will report into former O2 colleague Nina Bibby at the bank.
CMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.