Why 2016 will be virtual reality’s breakthrough year
With virtual reality set to become a $1bn industry in 2016 marketers are switching on to the technology as the next big content marketing medium.
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Digital trends for 2016
Ashley FriedleinThe digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.
Using virtual reality to enhance user experience
Nicola SmithVirtual reality is set to become widely available to consumers over the coming months with launches from Oculus Rift and HTC. Marketers who use the technology need to ensure it is more than a gimmick and there are already brands doing just that
The future of the travel agent: virtual reality, digital screens and ‘smell generators’
Thomas HobbsWhile lounging on a sunbed at the hotel before booking your holiday might have sounded a bit farfetched in the past, it’s now a (virtual) reality. Thomas Cook and Thomson tell Marketing Week how technology is helping travel agents to evolve.
Redefining creativity and Christmas effectiveness: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the launch of Spotify’s ‘Wrapped’ to discovering which Christmas ads topped the effectiveness rankings, it’s been a busy week. Here is my take.
Les Binet: Optimising price is the first frontier in the fight against inflation
Charlotte RogersThe effectiveness expert warns marketers to stop “neglecting” price and start thinking like economists.
Why cross-channel campaigns are the way to build profitable brands
Marketing Week PartnerWhen marketers question their own assumptions about channels, data reveals advertising delivers more long-term ROI than previously thought, particularly from cross-channel campaigns.
How RNIB smashed its fundraising targets by 117%
Marketing Week ReportersA braille newspaper cover takeover, tie-up with Amazon’s Alexa and ITV partnership helped the charity reach more children with its festive message, while also exceeding donor targets by 78%.