Why 2016 will be virtual reality’s breakthrough year
With virtual reality set to become a $1bn industry in 2016 marketers are switching on to the technology as the next big content marketing medium.
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Digital trends for 2016
Ashley FriedleinThe digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.
Using virtual reality to enhance user experience
Nicola SmithVirtual reality is set to become widely available to consumers over the coming months with launches from Oculus Rift and HTC. Marketers who use the technology need to ensure it is more than a gimmick and there are already brands doing just that
The future of the travel agent: virtual reality, digital screens and ‘smell generators’
Thomas HobbsWhile lounging on a sunbed at the hotel before booking your holiday might have sounded a bit farfetched in the past, it’s now a (virtual) reality. Thomas Cook and Thomson tell Marketing Week how technology is helping travel agents to evolve.
Boots and John Lewis marketing jobs at risk amid store closures and restructures
Sarah VizardJohn Lewis and Boots have become the latest high street brands to announce store closures and job losses as the retail sector struggles with the economic fallout from coronavirus.
Will brands boycotting social media be less effective?
Grace KiteThe brand boycott is about more than media effectiveness, but it is a good opportunity for marketers to work if they should be in the ‘love it’ or ‘hate it’ camp on social media.
The Festival of Marketing goes digital
Marketing Week ReportersThis year’s Festival of Marketing will take place online across five days from 5 to 9 October with top speakers from the world of marketing discussing the key issues and opportunities facing the industry.
The FA’s marketing boss on the ‘rollercoaster ride’ of football’s new reality
Charlotte RogersFrom the postponement of Euro 2020 to the prospect of staging the first behind closed doors FA Cup final, former Pepsi marketer Kathryn Swarbrick has been on a steep learning curve since joining the FA in October.