Adidas’ sponsorship of the International Association of Athletics Federations has been on volatile terms “for some time now” and the sports brand feels it now has “valid grounds” to pull out, according to sources with inside knowledge of the deal.
With Adidas announcing that Kasper Rorsted, currently chief executive at German cleaning products maker Henkel, is set to join as CEO from October, the new boss will have plenty of challenges as he bids to restore the brand to its past glories.
Reports of corruption have dogged FIFA and the IAAF in recent months, so with high profile sporting events – namely the Olympics and Euro 2016 – taking place this year, what stance should sponsors take?
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.