Why Apple TV is finally turning marketers’ heads
With brands including Just Eat, Airbnb and the Wimbledon tournament recently incorporating Apple TV into their social marketing strategies, will the platform finally take off for brands?
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Google has the most scope for future growth but Apple tops the latest FutureBrand ranking
Charlotte RogersGoogle’s move to introduce parent company Alphabet last year means it is Apple that tops this year’s ranking of the brands most likely to thrive in the future, new research finds.
Apple co-founder Steve Wozniak to headline Festival of Marketing
Sarah VizardApple founder Steve Wozniak is joining the headline speaker line-up at this year’s Festival of Marketing, which takes place at Tobacco Dock on 5 and 6 October.
Airbnb, Sainsbury’s and Virgin Red to present at the Festival of Marketing
Marketing Week ReportersWith the much anticipated line-up now live, the Festival of Marketing 2016 is set to be an event fuelled by unparalleled content that will engage, enthral and educate.
NHS: Pandemic revealed ‘just how vital’ marketing is
Manny PhamThe NHS had to act quickly last year after realising people with life threatening conditions such as heart attack and stroke were not going to hospital because of Covid, and marketing played a key role.
Boots’ CFO: Don’t just have conversations with finance when it’s budget time
Lucy TesserasBoots’ CFO Michael Snape and CMO Pete Markey agree strong relationships between marketing and finance are built on relentless communication, data and understanding how marketing fits into the broader agenda.
‘You can feel the creativity’: KFC on building a ‘brand for the nation’
Charlotte RogersFive years ago, it was viewed by consumers as a “faded old man”. Now KFC is Marketing Week’s Brand of the Year and considered one of the creative success stories of the past 18 months. CMO Jack Hinchliffe explains why the hard work is paying off.
3 questions I wish I’d asked as a junior marketer: Reddit’s Roxy Young
Matt BarkerThe Reddit CMO explains why she’s a firm believer in grasping every opportunity as it comes along, even if it takes you on an unexpected path.