Google’s move to introduce parent company Alphabet last year means it is Apple that tops this year’s ranking of the brands most likely to thrive in the future, new research finds.
Apple founder Steve Wozniak is joining the headline speaker line-up at this year’s Festival of Marketing, which takes place at Tobacco Dock on 5 and 6 October.
With the much anticipated line-up now live, the Festival of Marketing 2016 is set to be an event fuelled by unparalleled content that will engage, enthral and educate.
From fears over job security to heightened stress, the Covid-19 lockdown is impacting marketers both personally and professionally.
As a “brand of reassurance”, Birds Eye feels a responsibility to stay on air and remain connected to consumers during the coronavirus pandemic.
It may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term.
From considering what channel will be most effective for reaching a target audience to writing compelling calls to action, the creation of an effective job description is all too often a marketing challenge.