Why Apple TV is finally turning marketers’ heads
With brands including Just Eat, Airbnb and the Wimbledon tournament recently incorporating Apple TV into their social marketing strategies, will the platform finally take off for brands?
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Google has the most scope for future growth but Apple tops the latest FutureBrand ranking
Charlotte RogersGoogle’s move to introduce parent company Alphabet last year means it is Apple that tops this year’s ranking of the brands most likely to thrive in the future, new research finds.
Apple co-founder Steve Wozniak to headline Festival of Marketing
Sarah VizardApple founder Steve Wozniak is joining the headline speaker line-up at this year’s Festival of Marketing, which takes place at Tobacco Dock on 5 and 6 October.
Airbnb, Sainsbury’s and Virgin Red to present at the Festival of Marketing
Marketing Week ReportersWith the much anticipated line-up now live, the Festival of Marketing 2016 is set to be an event fuelled by unparalleled content that will engage, enthral and educate.
‘Worried, distracted, stressed’: Coronavirus crisis takes a personal toll on marketers
Charlotte RogersFrom fears over job security to heightened stress, the Covid-19 lockdown is impacting marketers both personally and professionally.
Birds Eye: We have a responsibility to keep advertising
Charlotte RogersAs a “brand of reassurance”, Birds Eye feels a responsibility to stay on air and remain connected to consumers during the coronavirus pandemic.
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The best marketers will be upping, not cutting, their budgets
Mark RitsonIt may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term.
How to create better job descriptions: A guide for marketers
Econsultancy TeamFrom considering what channel will be most effective for reaching a target audience to writing compelling calls to action, the creation of an effective job description is all too often a marketing challenge.