Why Apple TV is finally turning marketers’ heads
With brands including Just Eat, Airbnb and the Wimbledon tournament recently incorporating Apple TV into their social marketing strategies, will the platform finally take off for brands?
With brands including Just Eat, Airbnb and the Wimbledon tournament recently incorporating Apple TV into their social marketing strategies, will the platform finally take off for brands?
Google’s move to introduce parent company Alphabet last year means it is Apple that tops this year’s ranking of the brands most likely to thrive in the future, new research finds.
Apple founder Steve Wozniak is joining the headline speaker line-up at this year’s Festival of Marketing, which takes place at Tobacco Dock on 5 and 6 October.
With the much anticipated line-up now live, the Festival of Marketing 2016 is set to be an event fuelled by unparalleled content that will engage, enthral and educate.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.