Why Apple TV is finally turning marketers’ heads
With brands including Just Eat, Airbnb and the Wimbledon tournament recently incorporating Apple TV into their social marketing strategies, will the platform finally take off for brands?
Google has the most scope for future growth but Apple tops the latest FutureBrand ranking
Charlotte RogersGoogle’s move to introduce parent company Alphabet last year means it is Apple that tops this year’s ranking of the brands most likely to thrive in the future, new research finds.
Apple co-founder Steve Wozniak to headline Festival of Marketing
Sarah VizardApple founder Steve Wozniak is joining the headline speaker line-up at this year’s Festival of Marketing, which takes place at Tobacco Dock on 5 and 6 October.
Airbnb, Sainsbury’s and Virgin Red to present at the Festival of Marketing
Marketing Week ReportersWith the much anticipated line-up now live, the Festival of Marketing 2016 is set to be an event fuelled by unparalleled content that will engage, enthral and educate.
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?