Mark Ritson: Star Wars is not the brand partnership you’re looking for
Mark RitsonWith only a few weeks until the opening of the latest Star Wars movie, there are no shortage of brands jumping on the bandwagon. Here I review the logic behind the brand partnerships.
Nationwide hires Barclays’ Sara Bennison as CMO
Russell ParsonsNationwide has hired Barclays’ Sara Bennison as chief marketing officer – a new role that will see her sit on the mutual’s executive committee.
Critical skill or distraction? B2B marketers on the need to understand AI
Michaela JeffersonHow long AI will be the most critical skill for B2B marketers remains to be seen, but staying on top of the tech and being curious could be the real route to success.
Commercial media consumption falls as public returns to pre-pandemic habits
Grace GollaschDespite the emergence of new channels, the IPA’s 2024 Making Sense report finds people are slipping back into pre-pandemic media consumption patterns.
‘High-performance culture’: M&S marks ‘new beginnings’ with ITV partnership
Amrit VirdiCelebrating the “beginnings of a new M&S”, the retailer is partnering with ITV on a TV show aimed at lifting the lid on its “high-performance culture”.
Why Trinny London is putting its faith in brand and physical stores to fuel its next chapter
Molly InnesTrinny London, the beauty brand launched by Trinny Woodall in 2017, is launching its first permanent store and investing in brand marketing for the first time.