With only a few weeks until the opening of the latest Star Wars movie, there are no shortage of brands jumping on the bandwagon. Here I review the logic behind the brand partnerships.
Nationwide has hired Barclays’ Sara Bennison as chief marketing officer – a new role that will see her sit on the mutual’s executive committee.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Moonpig’s focus on payback to the growth of Ella’s Kitchen, it’s been a busy week. Here is my take.
Advertising groups still believe the proposed ban on pre-watershed junk food ads will do nothing to tackle the root cause.
Taking on challenges and making strategic moves has helped Paws Group CMO Richard Clark forge a career from Boohoo and Feel Unique to Nationwide and IBM.
Can ChatGPT use its AI-driven natural language processing to revolutionise marketing automation?