Ahead of the BBC Three’s move to become an online-only channel on 16 February the brand revealed its new logo today (4 January), with BBC’s head of marketing Nikki Carr strongly defending the bright pink emblem.
BBC Worldwide is prepping its largest programmatic marketing campaign to support the launch of its digital video service which will generate additional revenue to supplement the licence fee.
The Independent is the first national newspaper to close its print editions and move to a digital-only offering as it seeks to engage advertisers “with much more clarity”.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.