Ahead of the BBC Three’s move to become an online-only channel on 16 February the brand revealed its new logo today (4 January), with BBC’s head of marketing Nikki Carr strongly defending the bright pink emblem.
BBC Worldwide is prepping its largest programmatic marketing campaign to support the launch of its digital video service which will generate additional revenue to supplement the licence fee.
The Independent is the first national newspaper to close its print editions and move to a digital-only offering as it seeks to engage advertisers “with much more clarity”.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
At our exclusive roundtable featuring members of 2020’s CX50, the consensus was that taking care of employees has helped take care of customers in this time of crisis.
The price comparison site has switched the focus from Brexit and fake news to the lighthearted confusions of everyday life in a bid to “inject warmth” into the brand.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.