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Conversations must flow in two directions

Michael Barnett

Brands may be aware of the need for customer engagement, but research seen exclusively by Marketing Week reveals too few have taken steps to actively promote it. Businesses are failing to listen to customers and act on their feedback, according to a study seen exclusively by Marketing Week. In a survey of 130 companies across […]

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Removing exclusive tags risks permanent damage

Lucy Handley

To read about how Four Seasons sees the luxury market, click here For Mark Ritson’s views on top luxury brands, click here For a case study on H&M and designer brands, click here In an effort to overcome falling sales, more high-end brands are ripping up their self-imposed rule book and seeking mass appeal by […]

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