With the deadline for entries for The Marketing Week Awards fast approaching (2 March), here are three reasons why you should enter.
BrewDog has made the recipes of all of its 216 beers publicly available today (25 February) in a bid to engage the home brewing community, but insists that its corporate competitors “don’t have the reputation” to successfully copy its products.
Consumer confidence levels decreased four points to zero in February, according to the latest GfK Consumer Confidence Index, as it warns of the start of a long-term dip preempted by consumer’ concerns over Britain’s status within Europe.
According to PepsiCo’s senior director of ecommerce marketing, one of the business’s “biggest challenges” has been bringing retail media to the forefront of a complex marketing organisation.
From Pret to Starling Bank to Virgin Group, the Marketing Week team reveals the second set of eight campaigns that make up our best of 2022.
Sainsbury’s, Tesco and Morrisons have all lost market share over the 12 weeks to the end of November, while discounters Aldi and Lidl have made gains, Kantar data reveals.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here