With the deadline for entries for The Marketing Week Awards fast approaching (2 March), here are three reasons why you should enter.
BrewDog has made the recipes of all of its 216 beers publicly available today (25 February) in a bid to engage the home brewing community, but insists that its corporate competitors “don’t have the reputation” to successfully copy its products.
Consumer confidence levels decreased four points to zero in February, according to the latest GfK Consumer Confidence Index, as it warns of the start of a long-term dip preempted by consumer’ concerns over Britain’s status within Europe.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.
CEO Ken Murphy explains why the supermarket is in “good shape” as it prepares for the challenges of the year ahead.
Marketers should worry less about their carefully crafted brand image and take more risks because, as brands such as Porsche, Volvo and Ben & Jerry’s show, consumers don’t care about what they stand for.
Covid-19 may have delayed the rollout of the Virgin Group’s new loyalty scheme, but Virgin Red CMO Kelly Best is a firm believer that staying agile is more important than waiting for the ‘perfect moment’ to launch.