With the deadline for entries for The Marketing Week Awards fast approaching (2 March), here are three reasons why you should enter.
BrewDog has made the recipes of all of its 216 beers publicly available today (25 February) in a bid to engage the home brewing community, but insists that its corporate competitors “don’t have the reputation” to successfully copy its products.
Consumer confidence levels decreased four points to zero in February, according to the latest GfK Consumer Confidence Index, as it warns of the start of a long-term dip preempted by consumer’ concerns over Britain’s status within Europe.
From 10 years of Mark Ritson to case studies in effectiveness, the Marketoonist on employing humour in ads to the inside track on Tesco and Patagonia’s brand strategy, here are some of the highlights of Marketing Week at the Festival of Marketing.
Helm will work across six countries and multiple brands to help HomeServe in its aim to become the most trusted provider of home repairs and improvements.
While any mass return to offices nationwide has been put firmly on the backburner, Giffgaff has much to learn from the phased approach it adopted to getting some employees back to their desks over the summer.
Confident brand safety will not be an issue on its platform, Reddit is branching out to the UK in a bid to serve its second biggest market.