With the deadline for entries for The Marketing Week Awards fast approaching (2 March), here are three reasons why you should enter.
BrewDog has made the recipes of all of its 216 beers publicly available today (25 February) in a bid to engage the home brewing community, but insists that its corporate competitors “don’t have the reputation” to successfully copy its products.
Consumer confidence levels decreased four points to zero in February, according to the latest GfK Consumer Confidence Index, as it warns of the start of a long-term dip preempted by consumer’ concerns over Britain’s status within Europe.
Consumer confidence remains at record lows as hope fades of quick economic bounceback.
From M&S cutting marketing spend by a third to KFC’s new campaign and changes to how news brands report audiences, catch up on all this week’s biggest marketing news.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the fair way to determine success, to reallocating budgets, it’s been another busy week. All prompted news and analysis on Marketing Week. Here is my take.
The coronavirus pandemic has forced KFC’s marketing to become sharper and more focused than ever, says UK & Ireland marketing director Jack Hinchliffe.