Applying the principles of psychology to design
Marketers are increasingly tapping into the power of psychology to improve the impact of design and give their brands the cutting edge.
Instagram launches new logo in a bid to unify its family of apps
Rachel GeeInstagram has introduced a “new look”, with a redesign of its logo created in a bid to unify its family of apps (including Boomerang and Layout) into a “simpler, more consistent” design.
Premier League looks to shed ‘corporate’ image as it unveils new brand identity
Leonie RoderickThe Premier League has revamped its brand and visual identity in a bid to shed its corporate image and focus on the people behind the sport instead, as well as create a more attractive proposition to sell to sponsors.
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Mark Ritson: Coke is smart to simplify its designs, but that won’t save it from decline
Mark RitsonDespite being ridiculed, Coca-Cola has made the right branding move by using its red circle logo as a visual code on the cans of all its product variants, but with fizzy drinks declining it’s no more than delaying the inevitable.
Marketoonist on flipping the script
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Value of UK brands falls amid warnings they could disappear from global list
Matt BarkerThe top 10 remains almost unchanged from last year, while the highest risers and newcomers reflect a year of trauma and transformation.
From Beats by Dre to Saudi Arabia: One marketer on discovering the ‘challenge of a lifetime’
Charlotte RogersA thirst for new experiences has inspired Danielle Atkins to travel the world from Russia to Saudi Arabia via brands such as Beats by Dre and Kodak. Now as CMO of the Diriyah Gate Development, she believes she has uncovered the “challenge of a lifetime”.
The best of Marketing Week at the Festival of Marketing
Russell ParsonsFrom 10 years of Mark Ritson to case studies in effectiveness, the Marketoonist on employing humour in ads to the inside track on Tesco and Patagonia’s brand strategy, here are some of the highlights of Marketing Week at the Festival of Marketing.