Applying the principles of psychology to design
Marketers are increasingly tapping into the power of psychology to improve the impact of design and give their brands the cutting edge.
Instagram launches new logo in a bid to unify its family of apps
Rachel GeeInstagram has introduced a “new look”, with a redesign of its logo created in a bid to unify its family of apps (including Boomerang and Layout) into a “simpler, more consistent” design.
Premier League looks to shed ‘corporate’ image as it unveils new brand identity
Leonie RoderickThe Premier League has revamped its brand and visual identity in a bid to shed its corporate image and focus on the people behind the sport instead, as well as create a more attractive proposition to sell to sponsors.
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Mark Ritson: Coke is smart to simplify its designs, but that won’t save it from decline
Mark RitsonDespite being ridiculed, Coca-Cola has made the right branding move by using its red circle logo as a visual code on the cans of all its product variants, but with fizzy drinks declining it’s no more than delaying the inevitable.
Why Toblerone ‘baked commerce into brand building’ to drive awareness
Lucy TesserasHaving earned itself a reputation as a chocolate bar people either bought at the airport or discount shops, Covid gave Toblerone the punch it needed to reposition and relaunch the brand.
Dr. Martens: Brands need the confidence to constantly ‘reframe’ themselves
Niamh CarrollMarketers should view their relationships with consumers as a “collaboration”, said global brand marketing manager Janine Hearn-Odell.
Aviva’s Raj Kumar on why simplicity is freedom
Charlotte RogersThe outgoing group brand and reputation director explains why it’s crucial for marketers to avoid the “pet projects” of senior leaders and keep their eyes on the prize.
Marketoonist on omnichannel customer engagement
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here