Applying the principles of psychology to design
Marketers are increasingly tapping into the power of psychology to improve the impact of design and give their brands the cutting edge.
Marketers are increasingly tapping into the power of psychology to improve the impact of design and give their brands the cutting edge.
Instagram has introduced a “new look”, with a redesign of its logo created in a bid to unify its family of apps (including Boomerang and Layout) into a “simpler, more consistent” design.
The Premier League has revamped its brand and visual identity in a bid to shed its corporate image and focus on the people behind the sport instead, as well as create a more attractive proposition to sell to sponsors.
Despite being ridiculed, Coca-Cola has made the right branding move by using its red circle logo as a visual code on the cans of all its product variants, but with fizzy drinks declining it’s no more than delaying the inevitable.
The online retailer says it has progressed towards its strategic goals but remains exposed to overreliance on promotion and returns.
The hygiene business saw growth slow in the UK as the bathing and washing category declined but kept investment in its brand marketing high.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Retailers, such as H&M, are increasingly beginning to charge for returns, which isn’t going down well with consumers. So what can marketers do to mitigate the impact?