Applying the principles of psychology to design
Marketers are increasingly tapping into the power of psychology to improve the impact of design and give their brands the cutting edge.
Instagram launches new logo in a bid to unify its family of apps
Rachel GeeInstagram has introduced a “new look”, with a redesign of its logo created in a bid to unify its family of apps (including Boomerang and Layout) into a “simpler, more consistent” design.
Premier League looks to shed ‘corporate’ image as it unveils new brand identity
Leonie RoderickThe Premier League has revamped its brand and visual identity in a bid to shed its corporate image and focus on the people behind the sport instead, as well as create a more attractive proposition to sell to sponsors.
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Mark Ritson: Coke is smart to simplify its designs, but that won’t save it from decline
Mark RitsonDespite being ridiculed, Coca-Cola has made the right branding move by using its red circle logo as a visual code on the cans of all its product variants, but with fizzy drinks declining it’s no more than delaying the inevitable.
Marketoonist on AI productivity
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week Mini MBA launches business management course
Marketing Week ReportersThe new course is designed to help senior marketers cross over into business management. It will be led by Helen Edwards, and feature renowned professors such as Roger Martin and Alison Fragale.
P&G’s brand chief on why prioritising accessible advertising is ‘good for growth, people and society’
Niamh CarrollThe barriers to introducing accessible advertising are relatively low, but the potential gains for brands are high, according to P&G Europe’s chief brand officer, Taide Guajardo.
What to do when you have no budget
Jon EvansAchieving big things on a small budget is possible. Here are four things to consider.