Why brands are creating ‘social contracts’ to build trust around data use
Consumers fears over data use are not fading so in order to build trust brands are creating a ‘contract’ with customers that enables them to take more control.
Performance-related pay: good for transparency but bad for creativity?
Charlotte RogersPerformance-related pay deals tie agencies to profit and loss, but creativity could be at risk.
Consumer confidence rebounds to pre-Brexit levels in September
Thomas HobbsBrits showed a renewed hunger to make big purchases in September, with Brexit concerns failing to dent consumer confidence.
Virgin Money’s CEO on beating fintech disruptors
Leonie RoderickVirgin Money’s CEO Jayne-Anne Gadhia explains how the Virgin brand impacts its communications, why ‘lounges’ are its best marketing channel and how it plans to beat fintech start-ups at their own game.
Redefining purpose and P&G’s focus on product: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From unpicking what purpose means to P&G’s quest for “product superiority”, it’s been a busy week. Here is my take.
How the global ad industry is evolving to meet data privacy expectations
Marketing Week PartnerMarketing departments are acting now to meet growing privacy expectations, with a focus on internal organisational improvements.
Grub Club wins £1m media investment from Sky’s sustainability ad fund
Molly InnesThe dog food brand has won the top prize from Sky’s Zero Footprint ad fund, now in its third year.
Is an inability to understand audiences holding back women’s sport?
Molly InnesBrands and broadcasters should be developing fan bases more to transform attention into revenue for women’s sport.