Why brands are honing the art of frugal innovation
Brands are harnessing the power of ‘frugal innovation’ to create value by working smarter with fewer resources, while improving the customer experience.
Creative direct mail boosts brand engagement among younger consumers
Steve HemsleyFor young adults living at home with their parents, receiving mail in the post is a novelty in a world where most of their communication is digital, reports Steve Hemsley.
Secret Escapes CMO on driving acquisition through personalisation
Charlotte RogersHarnessing the power of data to develop a single customer view and drive personalisation is a big focus for online holiday provider Secret Escapes, which following a £41m cash injection is aiming to become a multi-billion pound company by 2020.
Why Virgin is launching a loyalty app to unite all its UK businesses for the first time
Sarah VizardVirgin is uniting all its UK businesses under one loyalty programme for the first time as it looks to boost engagement with its customers and give them a reason to pick Virgin over its competitors.
Brands’ secret weapon: Why metadata will make you a better marketer
Erica GunnImage recognition within digital asset management software can now assign keywords and other metadata automatically, cutting the time marketers waste searching for files.
Discounters boost TV investment as they look to maintain market share momentum
Michaela JeffersonData shared exclusively with Marketing Week shows Aldi and Lidl are increasing their TV advertising investment well ahead of their competitors, as the discounters continue to notch up market share gains.
‘A big transition’: How Boohoo Group’s marketing strategy is evolving
Molly InnesAs Boohoo Group integrates new brands into the fold and expands into the US, it has become more customer centric and less focused on last-click ROI, with its top marketer admitting it hadn’t been “spending our money effectively”.
Data privacy, sponsorship, online accessibility: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.