With the latest ‘Lidl Surprises’ campaign aiming to convince doubters of the quality of the discounter’s meat, Lidl UK’s marketing director Claire Farrant says its past success means the brand’s marketing now has to work much harder to surprise British consumers.
Your portable toilet business has nothing to learn from Steve Jobs, and if a consultant even mentions Maslow’s Hierarchy of Needs you should kick them out of the door.
Businesses frequently use the term, but what does it actually entail and who should be responsible for its execution?
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.