P&G is partnering with TED and encouraging fans to create their own content as it rolls out the next phase of its Always ‘Like A Girl’ campaign with a global video.
Innocent is making a renewed push to show it as a brand with purpose rather than profit at its core, as it launches a campaign to help show children how easy it can be to grow their own food.
As the Unilever Foundry approaches its second birthday, the start-up hub is preparing for the future. Its head Jeremy Basset explains why redefining the Foundry’s targets and promoting social purpose is now more important than ever before.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. This week, it is all about brand strategy – from Tesco’s master brand approach to OS’s aim to boost mental availability. Here is my take.
From Mars’s rebranding of Uncle Ben’s to a shift in marketing for Confused.com and the rise of DTC brands, catch up on the most important marketing news from the week.
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Marketing and creative teams shouldn’t be ‘task takers’, but strategic business partners. Here’s how brands can optimise their effectiveness.