P&G is partnering with TED and encouraging fans to create their own content as it rolls out the next phase of its Always ‘Like A Girl’ campaign with a global video.
Innocent is making a renewed push to show it as a brand with purpose rather than profit at its core, as it launches a campaign to help show children how easy it can be to grow their own food.
As the Unilever Foundry approaches its second birthday, the start-up hub is preparing for the future. Its head Jeremy Basset explains why redefining the Foundry’s targets and promoting social purpose is now more important than ever before.
By working up to investing in brand building – rather than adhering to the 60:40 rule – are small businesses on the road to success or setting themselves up to fail?
Addressing marketing’s lack of socio-economic diversity could be the key to creating a more inclusive industry in general. However, making a difference starts with taking practical steps.
It takes courage to challenge the status quo and drive change but marketers are increasingly bowing to the pressure of the C-suite, which needs to stop.
Lurpak’s sizzling spot has many of the characteristics that “underpin” creative effective video in a YouTube context, according to the latest The Works study.