P&G is partnering with TED and encouraging fans to create their own content as it rolls out the next phase of its Always ‘Like A Girl’ campaign with a global video.
Innocent is making a renewed push to show it as a brand with purpose rather than profit at its core, as it launches a campaign to help show children how easy it can be to grow their own food.
As the Unilever Foundry approaches its second birthday, the start-up hub is preparing for the future. Its head Jeremy Basset explains why redefining the Foundry’s targets and promoting social purpose is now more important than ever before.
HSBC is expanding its purpose marketing strategy with its fresh platform ‘Opening Up A World of Opportunity’, after past efforts yielded return on investment.
We arm you with all the numbers you need to tackle the week ahead.
Marketing Week reveals the top 10 marketers in food and drink retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
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