P&G is partnering with TED and encouraging fans to create their own content as it rolls out the next phase of its Always ‘Like A Girl’ campaign with a global video.
Innocent is making a renewed push to show it as a brand with purpose rather than profit at its core, as it launches a campaign to help show children how easy it can be to grow their own food.
As the Unilever Foundry approaches its second birthday, the start-up hub is preparing for the future. Its head Jeremy Basset explains why redefining the Foundry’s targets and promoting social purpose is now more important than ever before.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
As car makers shift their focus from selling cars to providing mobility their brands are changing accordingly.
Sheila Mitchell has been behind initiatives including Change4Life and Every Mind Matters but is leaving to work as a consultant to government
Huggies is launching a two-part strategy to appeal to a wider range of ages and increase penetration, as its owner Kimberly-Clark commits to investing in and growing its brands despite the pandemic.