As the marketing industry prepares for the introduction of new EU data laws, companies including Facebook, Barclays and the Royal National Lifeboat Institute (RNLI) urged brands to be proactive to ensure they remain “one step ahead” of law enforcers.
By Sarah Vizard
Consumers have a greater appreciation of their data’s value than ever before and how brands use it will ultimately determine whether they can build meaningful relationships with their target audience.
Unilever says it is adapting to the “titanic shift” towards people owning their own data by adapting its approach to marketing to drive trust, relevance and added value for consumers.
Spotify is to launch its “most concerted” global marketing effort to date to support the development of its ‘Year in Music’ initiative as it looks to keep people engaged by promoting music in the same way broadcasters promote TV shows.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.