Why Creatives Really Shine

WCRS is an agency that has turned itself around in spectacular fashion
this year: it’s scored some big wins including Churchill, Littlewoods
and, spectacularly, BSkyB.

One of the agency’s tricks in the pitch process is apparently to
crystallise its …

WCRS is an agency that has turned itself around in spectacular fashion this year: it’s scored some big wins including Churchill, Littlewoods and, spectacularly, BSkyB.

One of the agency’s tricks in the pitch process is apparently to crystallise its vision for the client into a snappy four-word slogan, with the initials WCRS – for example it might help the Diary with its Witty Colourful Rabelaisian Scribblings or, more accurately, its Weak Confused Rambling Sentences.

Nonetheless the Diary wonders where exactly the latest suggestion for what WCRS stands for sprang from, and whether the agency top brass are making mischief at the expense of a high-profile rival they recently bested.

In the wake of the agency pinching the £75m Sky account from Sir Martin Sorrell’s WPP, it has been reported that the initials now spell out We Can Rile Sorrell, an epithet that has a distinct whiff of originating in the white heat of the Engine (board) room.

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