Why Durex wants to be seen as ‘more than just a condom brand’
Durex is on a mission to prove to consumers that it is more than just a condom brand, as it looks to focus on “the emotional as well as the physical” aspects of sex.
‘Social purpose helps brands thrive even more so in times of uncertainty’
Michelle KeaneyBrexit has caused us all – both individuals and organisations – to do a lot of soul searching in recent weeks. Those businesses that thrive in times of uncertainty, however, will be the ones that focus on purpose, says Michelle Keaney, founder of Three Point Zero and partnership director at The Marketing Academy.
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What do we really mean by ‘purposeful’ business?
Michelle KeaneyTruly purposeful brands can change the world while driving fantastic business results.
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How marketers can put social purpose into practice
Charlotte RogersBrands need to replace the outdated concept of CSR with a social purpose that is intrinsically linked to their core objectives.
Marketing Week Top 100 2021: The top marketers in media and telecoms
Marketing Week ReportersMarketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Celebrating effective leadership and IPO lessons: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From revealing the Top 100 most effective marketers to gaining lessons from brands undergoing an IPO, it’s been a busy week. Here is my take.
Inside Boots’ mission to create a ‘world class media agency’
Charlotte RogersThe high street retailer is introducing an advertising offering for brands, spanning campaign planning, creative development and measurement, a move CMO Pete Markey describes as “central” to the Boots marketing strategy.
Marketing Week Top 100 2021: The top marketers in general retail
Marketing Week ReportersMarketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.