Brexit has caused us all – both individuals and organisations – to do a lot of soul searching in recent weeks. Those businesses that thrive in times of uncertainty, however, will be the ones that focus on purpose, says Michelle Keaney, founder of Three Point Zero and partnership director at The Marketing Academy.
Truly purposeful brands can change the world while driving fantastic business results.
Brands need to replace the outdated concept of CSR with a social purpose that is intrinsically linked to their core objectives.
ITV director of client strategy Kate Waters believes TV has a clear role to play in addressing the “hard creative challenge” of appealing to older consumers.
Ritson recommends marketers take a three-step approach to budget setting: match your budget to your business size, optimise the long and short, and measure them correctly.
Speaking today (6 October) at Marketing Week’s Festival of Marketing, Premier Food’s chief marketing officer Yilmaz Erceyes said marketers need to be closer than ever to consumers in a cost of living crisis
Having confidence in a crisis and trusting your team could help brands survive tough times, suggest marketing leaders from Morrisons, Gousto and the British Heart Foundation.