Why emotional reactions are a better indicator of behaviour
Consumers do not always say what they mean, which is giving rise to new forms of market research based on emotional reactions.
Adidas on redefining influencer marketing through dark social
Charlotte RogersDark social squads of hyper-connected brand advocates are fuelling Adidas’ bid to become the “hottest social currency” in football.
Fitbit is moving further into healthcare
Leonie RoderickFitbit is focusing more heavily on healthcare, as it looks to produce products that aid consumers with chronic health conditions such as diabetes and cardiovascular disease.
Nestlé’s global head of marketing on why he hates ‘data-driven marketing’
Sarah VizardTom Buday speaks about tech innovation, staying creative and why marketing should remain people driven, not data driven.
Incoming in-store HFSS restrictions could lead to ‘huge swings’ in category share
Niamh CarrollDespite the government announcing a delay to new HFSS multibuy and advertising rules, changes to in-store display rules are set to go ahead. These will have a major impact on affected brands, say analysts.
Marketing salaries, ethics and contextual targeting: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
CEOs are one of the most ‘underrated’ marketing tools, study finds
Niamh CarrollNew research shows a strong correlation between the personal reputation of CEOs and that of their brands, particularly in founder-led businesses.
HFSS, Tesco, Ryanair: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.