With smartwatch and fitness band sales more than doubling in the UK last year, brands are placing an impetuous on wearable technology in a bid to stand out from the competition.
When two brands come together, the results are always interesting. But when the brands in question are Apple and Hermès, the co-branding strategy is going to be headline news.
A clear majority – 70% to be precise – of senior marketers believe wearables and smart watches are more hype than substance, according to a new study from digital marketing firm Greenlight.
With Russell on holiday, it is my turn again to look at the key stories from this week and offer a view on what they mean for you and the industry. From the future of auto brands to the rise of the branded podcast, it’s been a busy week. Here is my take.
As we return to the ‘new normal’ we round-up the biggest news from the week including the retirment of Public Health England’s top marketer, Huggies’ new strategy and the rise in branded podcasts.
Internal communications and customer care may have slipped down the list of priorities for some brands pre-Covid, but both roles have emerged as priority areas for companies looking to a post-pandemic recovery.
We often mistake goals for strategy, but to be strategic about your career requires first diagnosing your situation, then giving yourself a competitive advantage.