I am generally opposed to ‘what marketers can learn’ articles but in the case of Leicester City and their manager Claudio Ranieri I have to make an exception.
Foster’s will sponsor the England Cricket team after signing a two-year deal with the England and Wales Cricket Board, marking the beer brand’s return to sport sponsorship for the first time in a decade.
Commonwealth Games England (CGE) is on the hunt for a brand to become the first ever lead sponsor of Team England as its chief executive Paul Blanchard insists the event has not been impacted by the doping scandal that is currently engulfing the world of athletics.
Having earned itself a reputation as a chocolate bar people either bought at the airport or discount shops, Covid gave Toblerone the punch it needed to reposition and relaunch the brand.
Marketers should view their relationships with consumers as a “collaboration”, said global brand marketing manager Janine Hearn-Odell.
The outgoing group brand and reputation director explains why it’s crucial for marketers to avoid the “pet projects” of senior leaders and keep their eyes on the prize.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here