I am generally opposed to ‘what marketers can learn’ articles but in the case of Leicester City and their manager Claudio Ranieri I have to make an exception.
Foster’s will sponsor the England Cricket team after signing a two-year deal with the England and Wales Cricket Board, marking the beer brand’s return to sport sponsorship for the first time in a decade.
Commonwealth Games England (CGE) is on the hunt for a brand to become the first ever lead sponsor of Team England as its chief executive Paul Blanchard insists the event has not been impacted by the doping scandal that is currently engulfing the world of athletics.
While last year the airline faced pre-tax losses of £1.1bn, this year that number has narrowed to £178m after flying an additional 50 million passengers.
Brand purpose needs to adapt and change. Most campaigns and initiatives are generic and superficial. Creativity, storytelling and being helpful is what’s needed.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Regardless of commercial impact, marketing director Annabelle Baker says the decision was the correct one ethically, as the retailer curates “fandoms” on other platforms.