Why live TV ads won’t work for every brand
As live TV ads become increasingly popular among marketers, ITN Production’s head of commercials Adam Barnett explains how brands can make the most of the format – but warns it isn’t for everyone.
Screw it, let’s do it: Virgin Holidays on the launch of its ‘most ambitious campaign’ yet
Rachel GeeVirgin holidays is launching its first live ad in a bid to get more people to take long-haul holidays, as it says that Brexit has made people want their money to work harder than ever.
ITV and Channel 4 on how the ad break takeover is reigniting TV advertising
Thomas HobbsAs ITV prepares to air a ‘world first’ ad break takeover during its programming around this weekend’s 90th birthday celebrations for the Queen, the move reflects a wider shift as more and more brands spend big on long-form TV advertising.
Stand Up To Cancer tests YouTube fundraising with record-breaking live stream
Sarah VizardStand Up To Cancer is opting not to run a telethon this year, instead exploring how YouTube can be used for fundraising with what it claims is the longest ever live stream by a UK charity.
Futurist Tracey Follows on the tech that will impact marketing in the ‘postnormal’ era
Marketing Week ReportersFrom the digital after-life to the growth of synthetic media, futurist Tracey Follows sets out the key trends that will shape the marketing industry over the next five years.
Brands rally behind mentoring initiative to serve marketing’s ‘lost generation’
Charlotte RogersThe School of Marketing is launching Mentoring Gen Z, which aims to connect young people with marketing leaders from brands including Boots and Direct Line in a bid to avert the “ticking timebomb” of youth unemployment.
Marketoonist on culture of new ideas
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
What skills will marketers need to face the post-pandemic world?
Megan TatumFrom nurturing a fierce curiosity in customer behaviour, to becoming more agile and honing their digital skills, marketers must be prepared to upskill if they want to futureproof their careers in 2021 and beyond.