Why live TV ads won’t work for every brand
As live TV ads become increasingly popular among marketers, ITN Production’s head of commercials Adam Barnett explains how brands can make the most of the format – but warns it isn’t for everyone.
Screw it, let’s do it: Virgin Holidays on the launch of its ‘most ambitious campaign’ yet
Rachel GeeVirgin holidays is launching its first live ad in a bid to get more people to take long-haul holidays, as it says that Brexit has made people want their money to work harder than ever.
ITV and Channel 4 on how the ad break takeover is reigniting TV advertising
Thomas HobbsAs ITV prepares to air a ‘world first’ ad break takeover during its programming around this weekend’s 90th birthday celebrations for the Queen, the move reflects a wider shift as more and more brands spend big on long-form TV advertising.
Stand Up To Cancer tests YouTube fundraising with record-breaking live stream
Sarah VizardStand Up To Cancer is opting not to run a telethon this year, instead exploring how YouTube can be used for fundraising with what it claims is the longest ever live stream by a UK charity.
Marketing Week Top 100 2022: We reveal the UK’s most effective marketers
Marketing Week ReportersMarketing Week reveals the Top 100 Most Effective Marketers for 2022, sponsored by Tag.
There’s no better time to celebrate marketing excellence
Russell ParsonsAs we reveal Marketing Week’s 2022 Top 100 most effective marketers, it’s time to take stock and celebrate the achievements of some of the best marketers working in the UK today amid some of the most challenging times.
Marketing budgets, customer queries and male representation: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Can privacy and personalisation co-exist?
Marketing Week PartnerSome of the UK’s most illustrious marketers give their views on the value of personalisation and how brands can balance it with a privacy-first approach.