Why live TV ads won’t work for every brand
As live TV ads become increasingly popular among marketers, ITN Production’s head of commercials Adam Barnett explains how brands can make the most of the format – but warns it isn’t for everyone.
Screw it, let’s do it: Virgin Holidays on the launch of its ‘most ambitious campaign’ yet
Rachel GeeVirgin holidays is launching its first live ad in a bid to get more people to take long-haul holidays, as it says that Brexit has made people want their money to work harder than ever.
ITV and Channel 4 on how the ad break takeover is reigniting TV advertising
Thomas HobbsAs ITV prepares to air a ‘world first’ ad break takeover during its programming around this weekend’s 90th birthday celebrations for the Queen, the move reflects a wider shift as more and more brands spend big on long-form TV advertising.
Stand Up To Cancer tests YouTube fundraising with record-breaking live stream
Sarah VizardStand Up To Cancer is opting not to run a telethon this year, instead exploring how YouTube can be used for fundraising with what it claims is the longest ever live stream by a UK charity.
‘We were unheard of’: How one charity went from unknown to raising £130m
Sarah VizardBefore the coronavirus pandemic struck, the majority of the British public couldn’t name NHS Charities Together, but with its Covid-19 appeal having raised £130m the new challenge is dealing with the attention and maintaining engagement.
TikTok, Google, valuable sports teams: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The wrong and the real of marketing effectiveness
Grace KitePeter Field and Les Binet have shown us a model for how short- and long-term marketing work together but the reality is achieving this in practice is hard.
Agencies risk being left behind as the creative process speeds up
Matt BarkerWith brands increasingly looking to do more with less in the Covid-19 era, is the age of the old school one-stop-shop agency coming to an end?