Mastercard has launched technology that uses biometrics to verify identification from selfies, in a bid to aid customers who are concerned about fraud and want a quicker way to make online transactions.
MasterCard is shifting money away from traditional above-the-line advertising to focus on real-time promotions as its CMO Raja Rajamannar looks to ensure that its marketing builds not just the brand but the business as well.
Lloyds Bank is launching a new brand campaign featuring its iconic black horse, with head of marketing communications Jean Reddan saying the brand is aiming to move away from the advertising of its rivals that ‘sugar-coats life’.
Michael Inpong has been at Müller since 2012 and has played a leading role in driving growth and the brand’s sports marketing strategy.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Having started her career in telecoms working for T-Mobile, Virgin Media and Apple, Anisha Patel is now head of marketing at property firm GPE, and while she may have switched sectors she has stayed true to a commitment to making life easier for customers.
GSK Consumer Healthcare’s CMO Tamara Rogers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.