Mastercard has launched technology that uses biometrics to verify identification from selfies, in a bid to aid customers who are concerned about fraud and want a quicker way to make online transactions.
MasterCard is shifting money away from traditional above-the-line advertising to focus on real-time promotions as its CMO Raja Rajamannar looks to ensure that its marketing builds not just the brand but the business as well.
Lloyds Bank is launching a new brand campaign featuring its iconic black horse, with head of marketing communications Jean Reddan saying the brand is aiming to move away from the advertising of its rivals that ‘sugar-coats life’.
As Nina Bibby unveils her last major campaign for O2 after eight years heading up marketing, she says her team’s ability to drive commercial growth while delivering for customers is one of her proudest achievements.
In Mental Health Week, it’s a good time to highlight your brand’s efforts to protect staff wellbeing, but you need to spend the rest of the year putting them into practice.
The former agency boss replaces Jude Bridge at the helm of the marketing consultancy.
Currys is by far the superior brand of the four merging businesses, but a number of challenges lie ahead for the electrical goods retailer.