The jackpot for the National Lottery draw this weekend (9 January) is expected to be a record-breaking nearly £60m. For its operator Camelot that provides a huge opportunity to engage with the British public and drive sales, as well as get across its wider marketing message.
John Lewis saw sales rise 5.1% increase over the Christmas trading period as the department store brand was boosted by strong online sales and the strength of its click and collect offers.
Having undergone a ‘major’ rebrand today (7 January) that will see it launch a revamped logo, improvements to its listings service and a new brand identity, Gumtree says it is aiming to match Facebook and Google when it comes to UK user levels.
Mark Ritson, Helen Edwards and CMOs from Nationwide and KFC confirmed for a new March event called The Bottom Line that will deliver insight into what marketers should spend their time and money on.
Former Costa Coffee CMO Sarah Barron has been appointed to lead the restructured team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.
Direct-to-consumer brand Thinx challenged people to think differently about menstruation.
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