The jackpot for the National Lottery draw this weekend (9 January) is expected to be a record-breaking nearly £60m. For its operator Camelot that provides a huge opportunity to engage with the British public and drive sales, as well as get across its wider marketing message.
John Lewis saw sales rise 5.1% increase over the Christmas trading period as the department store brand was boosted by strong online sales and the strength of its click and collect offers.
Having undergone a ‘major’ rebrand today (7 January) that will see it launch a revamped logo, improvements to its listings service and a new brand identity, Gumtree says it is aiming to match Facebook and Google when it comes to UK user levels.
Lorraine Heggessey, who has led transformation at high profile media brands including the BBC, says good leadership is built on communication, because there is “no point having the best strategy in the world if nobody knows what it is”.
Warning of a ‘cultural cringe’ and sense of insecurity within marketing, Professor Byron Sharp is calling on marketers to stop the self-hatred and have more pride in their profession.
Rather than allowing themselves to be pigeonholed as the ‘colouring-in department’, marketers should demonstrate what they deliver for the business, argues Nationwide CMO Sara Bennison.
As marketers continue to be charged with driving faster growth on tighter budgets, businesses should not ignore the opportunity cost of failing to invest in their brand, warns Eve Sleep CEO Cheryl Calverley.