The jackpot for the National Lottery draw this weekend (9 January) is expected to be a record-breaking nearly £60m. For its operator Camelot that provides a huge opportunity to engage with the British public and drive sales, as well as get across its wider marketing message.
John Lewis saw sales rise 5.1% increase over the Christmas trading period as the department store brand was boosted by strong online sales and the strength of its click and collect offers.
Having undergone a ‘major’ rebrand today (7 January) that will see it launch a revamped logo, improvements to its listings service and a new brand identity, Gumtree says it is aiming to match Facebook and Google when it comes to UK user levels.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Superdrug’s response to the cost of living crisis to how SMEs tackle long-term brand building, it’s been a busy week. Here is my take.
M&S Food has a “busy summer” of marketing ahead of it, says marketing director Sharry Cramond, as the grocer doubles down on delivering healthy food at low prices.
Price and promotion will be “key” to Superdrug’s marketing plans over the next year, with a focus on own brand products and improving its loyalty proposition.
From taking Green & Black’s to a new market after “savage” customer feedback, to the birth of Veggie Pret, Mark Palmer urges marketers to rethink positioning, premiumisation and innovation.