The jackpot for the National Lottery draw this weekend (9 January) is expected to be a record-breaking nearly £60m. For its operator Camelot that provides a huge opportunity to engage with the British public and drive sales, as well as get across its wider marketing message.
John Lewis saw sales rise 5.1% increase over the Christmas trading period as the department store brand was boosted by strong online sales and the strength of its click and collect offers.
Having undergone a ‘major’ rebrand today (7 January) that will see it launch a revamped logo, improvements to its listings service and a new brand identity, Gumtree says it is aiming to match Facebook and Google when it comes to UK user levels.
The collective silence of sponsors during the European Super League fiasco spoke volumes, but brands should still be looking at ways to rebuild trust and engagement for fans of the beautiful game.
Louise Maugest will lead UK marketing operations, replacing Kris Robbens who takes on a global role as senior director of brand strategy at the soft drink giant.
The Global Alliance for Responsible Media’s new report into digital brand safety performance is a “notable milestone” for the industry, says Isabel Massey, but that does not mean marketers can rest on their laurels.
In an age of image fatigue, audio is fast becoming a favoured medium for brands looking to up the emotional engagement.