Aldo is trialling in-store technology that aims to merge the customer’s ecommerce and retail experience, as the brand says “the days of customers walking around a shopping centre for six hours” are over.
From virtual reality to bots, Marketing Week explores the latest advances in the world of technology and marketing.
Fitbit is focusing more heavily on healthcare, as it looks to produce products that aid consumers with chronic health conditions such as diabetes and cardiovascular disease.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From P&G’s advice to prioritise business outcomes to why memories matter more than clicks, it’s been a busy week. Here is my take.
Mitchells & Butlers has just refreshed three of its core brands – O’Neill’s, Ember Inns and Sizzling Pubs – to help retain the younger consumers it attracted during the pandemic.
The “quintessentially British” partnership has come to an end after 86 years, with Robinsons saying it is now focusing on “broadening its summertime reach”.
The marketers behind two highly effective Marmite and Aldi ads explain what it takes to build a creatively effective campaign.