After five years as CMO of supermarket giant Tesco, Matt Atkinson is now leading the marketing efforts of over-50s insurance and holiday specialist Saga.
A new study shows millennials and older people share many of the same characteristics, as it warns brands to stop peddling age stereotypes in their advertising.
It shouldn’t take a genius to work out that when it costs less to keep a customer than acquire one, it makes financial sense to offer an customer experience that keeps people coming back.
Michael Inpong has been at Müller since 2012 and has played a leading role in driving growth and the brand’s sports marketing strategy.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Having started her career in telecoms working for T-Mobile, Virgin Media and Apple, Anisha Patel is now head of marketing at property firm GPE, and while she may have switched sectors she has stayed true to a commitment to making life easier for customers.
GSK Consumer Healthcare’s CMO Tamara Rogers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.