After five years as CMO of supermarket giant Tesco, Matt Atkinson is now leading the marketing efforts of over-50s insurance and holiday specialist Saga.
A new study shows millennials and older people share many of the same characteristics, as it warns brands to stop peddling age stereotypes in their advertising.
It shouldn’t take a genius to work out that when it costs less to keep a customer than acquire one, it makes financial sense to offer an customer experience that keeps people coming back.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.