Why marketers should take notice of Amazon and Google’s connected home launches
With Amazon and Google both launching connected home devices, brands need to start exploring the opportunities.
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The IoT needs to offer consumers real solutions not gimmicks
Morag Cuddeford-JonesAt the Consumer Electronics Show in Las Vegas last month, futurists and tech enthusiasts were debating the bleeding edge of consumer technology, with the internet of things (IoT) taking centre stage.
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Amazon brings instant home shopping to the UK with Dash launch
Leonie RoderickAmazon has launched its Dash Button service in the UK, allowing consumers to order and restock products with the single push of a button.
Malibu wants to banish British queuing tradition with internet-connected cup
Leonie RoderickMalibu is using connected technology in a bid to rid the world of bar queues and bring club and festival goers’ drinks directly to them.
Coke on how cutting brands will lead to stronger innovation
Molly FlemingCoca-Cola says revenue per innovation is already increasing as it focuses its efforts on fewer brands.
Premier Inn’s CMO on waking up the ‘dormant’ brand
Sarah VizardCovid might have forced Premier Inn to rip up the rulebook, but now it’s going back to its heritage and key assets to take its brand “to the next level”.
Unilever ups investment in ‘manpower intensive’ digital marketing
Molly FlemingUnilever is streamling innovation and investing in its brands as it looks to navigate the next period of Covid-19.
Marketing budgets slump again as UK enters second Covid wave
Matt BarkerThe latest IPA Bellwether Report shows small signs of improvement compared to the “nadir for UK marketing budgets” seen during the second quarter, but the devastating effects of Covid-19 continue to be felt across all sectors.