Why marketers should take notice of Amazon and Google’s connected home launches
With Amazon and Google both launching connected home devices, brands need to start exploring the opportunities.
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The IoT needs to offer consumers real solutions not gimmicks
Morag Cuddeford-JonesAt the Consumer Electronics Show in Las Vegas last month, futurists and tech enthusiasts were debating the bleeding edge of consumer technology, with the internet of things (IoT) taking centre stage.
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Amazon brings instant home shopping to the UK with Dash launch
Leonie RoderickAmazon has launched its Dash Button service in the UK, allowing consumers to order and restock products with the single push of a button.
Malibu wants to banish British queuing tradition with internet-connected cup
Leonie RoderickMalibu is using connected technology in a bid to rid the world of bar queues and bring club and festival goers’ drinks directly to them.
Disney is playing a bigger game in its box office battle with Scarlett Johansson
Mark RitsonBlack Widow’s release on Disney+ alongside cinemas hit the film’s box office revenues, but what Disney wants is proximity to the consumer and the insight that comes with it.
Marketing That Matters: How a surge in investment interest helped IG Group engage new audiences
Marketing Week ReportersInvestment platform IG Group’s CMO and global head of advertising explain how consumers have come looking for greater control over their economic fortunes – and how they help newcomers get to grips with financial market volatility and unexpected developments in stocks and shares.
Mars on the value of adopting an ‘ROI++’ mindset
Marketing Week ReportersWhile demonstrating a positive ROI is powerful, as a metric it should be viewed in the wider context of creative effectiveness, says Mars insight boss Sorin Patilinet.
Account-based madness: The new craze in B2B
Jon LombardoAccount-based marketing is not necessarily a bad idea, but B2B brands focus too much on personalisation, targeting and loyalty when executing it.