Why marketers should take notice of Amazon and Google’s connected home launches
With Amazon and Google both launching connected home devices, brands need to start exploring the opportunities.
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The IoT needs to offer consumers real solutions not gimmicks
Morag Cuddeford-JonesAt the Consumer Electronics Show in Las Vegas last month, futurists and tech enthusiasts were debating the bleeding edge of consumer technology, with the internet of things (IoT) taking centre stage.
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Amazon brings instant home shopping to the UK with Dash launch
Leonie RoderickAmazon has launched its Dash Button service in the UK, allowing consumers to order and restock products with the single push of a button.
Malibu wants to banish British queuing tradition with internet-connected cup
Leonie RoderickMalibu is using connected technology in a bid to rid the world of bar queues and bring club and festival goers’ drinks directly to them.
Currys to focus on loyalty over customer acquisition amid pressures of inflation
Niamh CarrollLoyalty schemes, credit and an omnichannel approach are some of the ways in which Currys plans to build a customer base that “keeps coming back”.
Fight, don’t freeze: How to recession-proof your brand
Kevin O'FarrellMedia investment is often cut when savings are required, but analytics shows it damages sales. The right move is to focus on planning and optimising campaigns.
Cannes-winning film ads ‘lack potential to drive long-term brand growth’
Michaela JeffersonComparing the award-winning campaigns against a database of 80,000 ads reveals that, in many cases, they were leaving viewers “utterly cold”, says System1 CMO Jon Evans.
L’Oréal: The YOLO effect is outweighing inflation
Molly InnesL’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.