Why marketers should take notice of Amazon and Google’s connected home launches
With Amazon and Google both launching connected home devices, brands need to start exploring the opportunities.
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The IoT needs to offer consumers real solutions not gimmicks
Morag Cuddeford-JonesAt the Consumer Electronics Show in Las Vegas last month, futurists and tech enthusiasts were debating the bleeding edge of consumer technology, with the internet of things (IoT) taking centre stage.
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Amazon brings instant home shopping to the UK with Dash launch
Leonie RoderickAmazon has launched its Dash Button service in the UK, allowing consumers to order and restock products with the single push of a button.
Malibu wants to banish British queuing tradition with internet-connected cup
Leonie RoderickMalibu is using connected technology in a bid to rid the world of bar queues and bring club and festival goers’ drinks directly to them.
‘We’re bigger than clothes’: Why Gymshark is opening its first flagship store
Manny PhamThe online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Aldi crowned this year’s most effective Christmas ad
Michaela JeffersonKevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.
Why Hofmeister is bringing back ‘George the Bear’ to front its crowdsourcing campaign
Manny PhamWith the help of its famous 90s mascot, Hofmeister raised over £632,000 with its crowdfunding campaign to fund the brewer’s marketing plans over the next few years.
Inside B2B: The art of experience in B2B
Marketing Week ReportersMarketing Week editor Russell Parsons asks leading B2B marketers to discuss how and why experience-focused B2B brands beat the competition.