Coca-Cola and Britvic have responded to the government’s plans to introduce a sugar tax on all soft drinks by the end of 2018, stating that the decision is “extremely disappointing”.
A Gucci ad has been banned by the ASA for featuring a “gaunt” and unhealthily thin model.
Tesco’s brand has taken a hit as consumer perception plummeted after the retailer was found guilty of short-changing suppliers in a probe by the government’s Groceries Code Adjudicator (GCA).
Marketers are less advanced on sustainability than their businesses as a whole, so with the backing of brands including Diageo, Mastercard, Tesco and Unilever, the WFA has launched Planet Pledge to help bridge the gap.
Procter & Gamble saw a 5% revenue increase and credits this to “doubling down” on marketing and innovation over the past year.
Sarah Everard was a marketer like us, and we can honour her memory through work and workplaces that exclude violence from the definition of masculinity.
Tesco CEO Ken Murphy claims it has strengthened its brand health across all metrics this year – but how does the supermarket compare to its UK competitors?