Restaurant chain Leon has increased its outlets by 50% over the past year and grown breakfast sales thanks to a carefully orchestrated campaign done on a minimal budget. In the second of Marketing Week’s shoestring marketing series, marketing manager Saskia Sidey explains how.
Small companies can benefit just as much as big conglomerates from gaining insight into their customers and marketplaces when rolling out new ideas. Although market research sounds expensive, there are ways to achieve valuable knowledge without a huge outlay.
Whether you have big ambitious but small resources or your marketing budget simply faces another cut, the creative thinking behind successful shoestring principles has something to teach us all.
We arm you with all the numbers you need to tackle the week ahead.
Amazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown.
The strategic importance of search is clearer than ever, and shows how digital and classical marketing have further converged during the pandemic.
From questioning the relevance of industry jargon to freeing themselves from legacy thinking, some marketers believe switching sectors is a sure route to career progression.