Médecins Sans Frontières on summer festival push
In the next of Marketing Week’s shoestring marketing series, Médecins Sans Frontières explains how it took its experience of war zones to festival fields with a low-cost, high impact campaign.
In the next of Marketing Week’s shoestring marketing series, Médecins Sans Frontières explains how it took its experience of war zones to festival fields with a low-cost, high impact campaign.
Restaurant chain Leon has increased its outlets by 50% over the past year and grown breakfast sales thanks to a carefully orchestrated campaign done on a minimal budget. In the second of Marketing Week’s shoestring marketing series, marketing manager Saskia Sidey explains how.
Small companies can benefit just as much as big conglomerates from gaining insight into their customers and marketplaces when rolling out new ideas. Although market research sounds expensive, there are ways to achieve valuable knowledge without a huge outlay.
Whether you have big ambitious but small resources or your marketing budget simply faces another cut, the creative thinking behind successful shoestring principles has something to teach us all.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.