Médecins Sans Frontières on summer festival push
In the next of Marketing Week’s shoestring marketing series, Médecins Sans Frontières explains how it took its experience of war zones to festival fields with a low-cost, high impact campaign.
1 Comment
How Leon got maximum value from minimum spend
Jonathan BaconRestaurant chain Leon has increased its outlets by 50% over the past year and grown breakfast sales thanks to a carefully orchestrated campaign done on a minimal budget. In the second of Marketing Week’s shoestring marketing series, marketing manager Saskia Sidey explains how.
1 Comment
How to do market research on a small budget
Lucy TesserasSmall companies can benefit just as much as big conglomerates from gaining insight into their customers and marketplaces when rolling out new ideas. Although market research sounds expensive, there are ways to achieve valuable knowledge without a huge outlay.
1 Comment
How brands can make a big noise with a small budget
Maeve HoseaWhether you have big ambitious but small resources or your marketing budget simply faces another cut, the creative thinking behind successful shoestring principles has something to teach us all.
Stereotypes, stress, trust: 5 interesting stats to start your week
Manny PhamWe arm you with all the numbers you need to tackle the week ahead.
Amazon retains crown as world’s most valuable brand
Matt BarkerAmazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown.
In this new multichannel world, SEO is not just for enthusiasts
Ben DavisThe strategic importance of search is clearer than ever, and shows how digital and classical marketing have further converged during the pandemic.
Marketers on why switching sectors can keep your career fresh
Matt BarkerFrom questioning the relevance of industry jargon to freeing themselves from legacy thinking, some marketers believe switching sectors is a sure route to career progression.