Why one CMO swapped big brands for the chance to ‘build a household name’
Motorway’s first CMO Lloyd Page talks about his ambitions to drive brand growth using his marketing experience from established brands such as John Lewis, MoneySuperMarket and Virgin Media.
Having held senior marketing roles at some of the UK’s biggest brands, from John Lewis to Vodafone and most recently MoneySuperMarket, Lloyd Page is swapping big budgets and a well known brand for the startup world.
Taking on the newly-introduced CMO role at used car sales platform Motorway, Page’s ambition is to build the brand from the ground up.
The business was launched in 2017 and the founders have raised £14m in venture capital funding and now feel the brand is in need of an experienced marketer who has a breadth of experience that can take it to the next level.
While the business is smaller than those Page has worked at previously, he says the challenge of building up a nascent brand is what attracted him to the role as it will allow him to put more of a stamp on it.
