New research suggests the marketing industry is focusing too much on short-term marketing effectiveness and that this is having a negative impact on awareness, share of voice and ultimately profits.
Diageo says it shaved £72m from its marketing budget by consolidating media buying and switching money to more efficient channels as it the company stepped up efforts to improve profitability.
Analysis by YouGov suggests ‘Remainers’ are most likely to be impacted as Unilever and Tesco argue over who should absorb the costs of the falling value of the pound following Brexit.
Marketing Week columnist Mark Ritson will host a new webinar providing practical advice on how to prevail in the time of Covid-19.
Shot on a two-day turnaround, the new campaign explains the social distancing measures the supermarket is taking to keep shoppers safe amid the Covid-19 outbreak.
As the UK goes into lockdown amid the escalating coronavirus crisis, we round-up the biggest news from the week including what the Olympics’ postponement means for sponsors and how Nike is planning to come back stronger.
As the coronavirus pandemic takes hold, marketers must realise that – for once – supply trumps demand.