Why peace work is good for ads

One2One was the first UK advertiser to use Martin Luther King in its TV commercials.

The company denied it was cynically using the black civil rights leader to sell its mobile phones. But King has now turned up partnering the old man of non-violent civil disobedience, Mahatma Gandhi, in advertising for Apple Computer urging people to “Think Differently”.

The Diary is just holding its breath for the next celebrity stiff to turn up in an ad. Perhaps Mother Teresa advertising Reebok. That is, off course, unless Nike gets there first.

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