Why P&G is moving away from targeted Facebook advertising
Procter & Gamble has admitted its targeting went “too narrow” and that mass reach remains important as it looks to stay front of consumers’ minds.
P&G admits marketing cuts hit growth as it refocuses on brand investment
Sarah VizardFMCG giant is now planning to “get back to making consumers aware of its products and communicating their benefits”
P&G’s Roisin Donnelly to leave after 31 years
Leonie RoderickRoisin Donnelly, brand director for Northern Europe at Procter and Gamble, is leaving the company at the end of June after 31 years to “pursue other interests”. It is currently unknown who will replace her.
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P&G looks to engage British public in Rio Olympics with renewed ‘Thank you, mum’ push
Leonie RoderickRoisin Donnelly, P&G’s brand director for Northern Europe, admitted to Marketing Week that it will be more challenging to engage the British public for the Rio Olympics with its latest ‘Thank you, mum’ campaign but that British patriotism and a unified brand approach will cut through.
Data privacy, sponsorship, online accessibility: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
How Barclays achieved record ROI by embracing the ‘Moneyverse’
Marketing Week ReportersDetermined to fix the nation’s “dysfunctional” relationship with money, Barclays’ magical vision of financial control helped the bank achieve record media ROI and claim top spot in overall share of new mortgages.
Twitter, TikTok, John Lewis: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
B2B spend on TV advertising has doubled since 2018
Michaela JeffersonMuch of the growth is being driven by the democratisation of software for SMEs, with web hosting firms Ionos By 1&1 and GoDaddy, as well as financial services brands Sage and Intuit, featuring in the top 10 B2B advertisers on TV last year.