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There are 3 comments at the moment, we would love to hear your opinion too.

  1. Marc Dhalluin 14 Aug 2016

    re ‘Why P&G is moving away from targeted fb advertising’: P&G’s re-ignition of demand is not so much about new customers but very much about occasional customers – those non-frequent buyers of a brand that make up a significant % of their sales whilst also buying their competitors products. Secondly, whether a brand likes it or not, being a mass market leader is as much as being felt as it is being seen. And fb cannot compete with the impact of the large formats and what they deliver.

    So, many important channels but recognise the real role that each plays. And cannot all be counted with likes.

  2. Phil Barden 15 Aug 2016

    ‘How Brands Grow’.

  3. justforlaugs 2013 16 Aug 2016

    FB advertising is easily blocked but useful. I agree with other researchers that state it is the more profitable social media but for P&G a massive company with many brands that are already known I guess it is difficult. We already know their properties nevertheless. Will be interesting to see what they come up with. FB claims they have created a new way to deny ad blockers in a few weeks there will be a new ad blocker. Ask around anyone close to you and chances are they use them.

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