After leaning on insight from a customer poll, Pret A Manger is set to launch a standalone vegetarian shop and group marketing director Mark Palmer believes more brands should crowdsource ideas from the public to ensure new launches are successful.
Pret A Manger is set to open its first standalone vegetarian store following positive feedback from customers showing an interest in cafes serving only non-meat options. Branded ‘Pret’s Little Veggie Pop-up’, the site will open in Soho in June for a month only, with Pret’s chief marketing officer Mark Palmer admitting that “more could follow”.
With the daily lunch trip to Pret A Manger now as common to some Londoners as riding the tube, the premium brand is moving beyond lunch with its new Good Evenings concept to bring in the city’s evening diners and is looking to expand its international operations.
The soft drinks industry has to adapt and change to produce a more healthy portfolio while allowing customers to make their own decisions, according to the British Soft Drinks Assocation’s president Peter Harding.
Brands in emerging categories often have to be disruptive in how they approach product, price and place to create value in unchartered territory.
Attention is key to understanding the effectiveness of media and creative, but we need a standardised definition and methods for measuring it.
With concerns over brand safety on social media and in programmatic advertising re-emerging, are brands, platforms or third parties responsible?
A study by Visa, UEFA’s women’s football sponsor, has found 70% of fans believe brands help boost the visibility of women’s football, and 67% say brands are essential to its development.