How Pret used customer insight to shape its new veggie pop-up strategy

After leaning on insight from a customer poll, Pret A Manger is set to launch a standalone vegetarian shop and group marketing director Mark Palmer believes more brands should crowdsource ideas from the public to ensure new launches are successful.

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Pret A Manger to open first standalone vegetarian store following online poll

Thomas Hobbs

Pret A Manger is set to open its first standalone vegetarian store following positive feedback from customers showing an interest in cafes serving only non-meat options. Branded ‘Pret’s Little Veggie Pop-up’, the site will open in Soho in June for a month only, with Pret’s chief marketing officer Mark Palmer admitting that “more could follow”.