Jamie Oliver has issued a damning indictment on the state of the food and drinks industry’s attempts to tackle childhood obesity, saying it is barely managing to get the basics right and that brands need to take more risks to make eating healthy food “cool” and come up with a holistic approach to meet the challenge.
As the public becomes more health conscious and plans for a ‘sugar tax’ remain firmly on the table, big brands such as Coca-Cola, Britvic and Innocent are determined to respond to consumer needs – and are more vocal than ever.
The European Union has finally agreed on the text of its new General Data Protection Regulation after four years’ debate, with marketers forced to seek a “clear affirmative action” from consumers if they want to use their data.
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
Help us create the marketing industry’s most robust report into careers, salaries and workplace trends.