Why social media is mostly a waste of time for marketers: Mark Ritson presentation

Mark Ritson – academic, brand consultant and Marketing Week columnist – recently gave a talk entitled ‘Why Social Media is Mostly a Waste of Time for Marketers’.

Never one to shy away from a controversial opinion, Ritson’s presentation delves deep in to the data and concludes that social is of limited use for brands.

So click play now to watch Mark tackle areas including:

  • Social vs traditional media
  • How customers interact with brands on social
  • Is social useful for brands?
  • Is ‘digital marketing‘ an outdated concept?

If you agree, or disagree, with Mark, please let him know in the comments area below.