Marketing has an increasingly integral role in business growth but research shows it still has a job to do to change its perception as the colouring-in department.
Marketers need to understand how to piece together products, platforms, solutions and suites but not everyone in marketing needs to be a technologist.
Marketers are turning their focus to digital marketing tools as widespread financial worries and only a modest increase in budgets caused by concerns over a possible Brexit led to a heightened focus on managing spend to maximise effectiveness.
Domino’s CEO Dominic Paul has praised the brand’s restructured marketing team for driving sales growth over the first half of the year, as profit after tax reached £41.3m.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
After recording its first-ever loss during Covid-19, Greggs has reported a strong first half recovery as it adopts a “two-pronged focus” on digital innovations and product development.
The acceleration of ecommerce has seen logistics giant DHL increasingly pursue a B2B2C model, appealing to brands and consumers alike with an offer of seamless service.