Marketing Week’s Data Storytelling Awards are back for a second year, bringing the industry’s outstanding data strategies, people and brands into the well-earned spotlight. The ceremony, which will be held on Tuesday 1 November at The Brewery In London, will award the industry’s best.
While brands and agencies love to celebrate their successes, there are certain issues such as an over-reliance on data and a siloed approach to work that too many marketers are avoiding talking about according to top marketers from Sainsbury’s, Unilever and Travelex.
Data and creativity are not opposed but must be used together to understand that people are different and must be treated differently by brands.
With the cost of living crisis dampening consumer demand, sales during August slowed “significantly” and were “below our expectations”, the retailer has said.
To really convince financial stakeholders, marketers need to urgently upgrade their marketing effectiveness language.
The grocer also plans to treble its franchise store network, expand delivery partnerships, simplify and reduce its range, and improve its loyalty proposition.
Marketers often overlook how brand tracking surveys can be used to build fully permissioned data sets of exactly the kinds of consumers they want to reach.